October 28, 2024-NVIDIARTX Series
Rumors are circulating that the high-end consumer GPU is on the verge of being discontinued. With production potentially stopping, the 4090 could soon be disappearing off the shelves to make way for NVIDIA's new flagship GPU: the RTX 5090.
As with any unconfirmed reports, it's best to take this news with a grain of salt – but the possibility has already sparked plenty of buzz among GPU enthusiasts.
Reports about the potential discontinuation of the RTX 4090 appear to have originated on China’s Board Channels, a frequent source of supply chain rumors. According to these sources, NVIDIA may stop producing the RTX 4090, along with its China-specific RTX 4090D variant, as early as October, with inventory expected to dwindle through the rest of the year.
But given that it's already late October without any official announcements from NVIDIA, the RTX 4090's availability seems secure in the near term. Still, we can't rule out any sudden shifts as NVIDIA prepares for the release of the next-gen RTX 5000 series.
According to rumors, the launch date of the new flagship Blackwell RTX 5090 GPU will be either in late 2024 or in early January at CES 2025. That timing does line up with NVIDIA potentially pulling the plug on the RTX 4090 sooner rather than later. Plus, the move would allow add-in board (AIB) partners to clear their stock of the RTX 4090 ahead of the RTX 5000-series release.
Ending production of the RTX 4090 now (or very soon) would give NVIDIA's partners the holiday season to move existing inventory. This could result in shortages during the lead-up to Christmas as supplies run low, causing prices to spike as stock dwindles.
That said, with the highly anticipated RTX 5090 on the horizon, many buyers may hold off and wait for the new flagship release before making any purchase decisions. There's a chance this could put downward pressure on RTX 4090 prices, making it a more attractive option in the meantime.
It's hard to predict how things will unfold. Without official confirmation from NVIDIA, everything is merely speculation – and for now, it's a waiting game.
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